DJ & Producer Union: Finding An Agent
What does a booking agent look for before signing an artist? When is the right time to seek representation? And what should artists expect once they have an agent?
Join AFEM’s DJ & Producer Union call on Tuesday 29 September for a practical conversation about finding an agent and building a successful artist-agent relationship.
Hosted by Alex Kenning (aka Lex Luca), artist, DJ and AFEM Executive Board member in the artist seat, the call features Alex Montoya of Analog Agency. Montoya has 25 years of experience in the electronic music industry and is a partner at Analog Agency, which represents more than 60 artists.
The discussion will explore:
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How booking agencies work.
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What agents look for before signing an artist.
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How unsigned DJs and producers can prepare for representation.
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How to assess whether you are ready for an agent.
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What the artist-agent relationship looks like after signing.
There will also be a live Q&A, giving attendees the opportunity to ask their own questions. The session will be recorded as the inaugural episode of the DJ & Producer Union podcast, with the recording available afterwards for those unable to attend.
DJ & Producer Union: Finding An Agent
Tuesday 29 September 2026
13:00 UK / 14:00 Madrid
Online
Register at the link below.