The first of a two part installment by Connie Chow from Fuga.
AFEM x Downtown: Five Takeaways for Artists Navigating the UGC Landscape
Matt Whitmire (VP of Business Development, FUGA) distills five key lessons of his Platforms & Performance series, outlining how artists and teams can protect rights, build visibility, and grow sustainably across today’s UGC-driven platforms.
AFEM x Downtown: Building Artist Identity to Drive Long-Term Growth
Matt Whitmire (VP of Business Development, FUGA) explores why artist identity is a critical foundation for long-term growth in today’s electronic music landscape.
AFEM x Downtown: Platforms & Performance Vol. 2
Matt Whitmire (VP of Business Development, FUGA) explores Strategic Promotion on YouTube, TikTok and Instagram.
AFEM x Downtown: Platforms & Performance Vol. 1
Matt Whitmire (VP of Business Development, FUGA) covers Understanding Rights in the UGC Economy.
AFEM x Downtown: Audience Engagement & Fandom Vol. 8
The seventh installment, “Sound Judgement: Musicology in the Modern Music Business” is authored by Sarah Davis (Director, Global Client Services and In-House Forensic Musicologist, Downtown Music Publishing).
AFEM x Downtown: Audience Engagement & Fandom Vol. 7
The seventh installment, “Sound Judgement: Music’s Many (Re)Uses” is authored by Sarah Davis (Director, Global Client Services and In-House Forensic Musicologist, Downtown Music Publishing).
AFEM x Downtown: Audience Engagement & Fandom Vol. 6
The sixth installment, “Sound Judgement: Musicology Behind the Scenes” is authored by Sarah Davis (Director, Global Client Services and In-House Forensic Musicologist, Downtown Music Publishing).
AFEM x Downtown: Audience Engagement & Fandom Vol. 5
The fifth installment, “Sound Judgement: Musicology in the Modern Music Business” is authored by Sarah Davis (Director, Global Client Services and In-House Forensic Musicologist, Downtown Music Publishing).
AFEM x Downtown: Audience Engagement & Fandom Vol. 4
The fourth installment, “Key Takeaways for Artists & Labels” is authored by Sam Thomason (Senior Audience Strategy Manager, FUGA).




