AFEM x Downtown: Audience Engagement & Fandom Vol. 8

AFEM x Downtown: Exploring Audience Engagement & Fandom in Electronic Music

AFEM has partnered with Downtown for a regular editorial series diving into audience engagement and fandom in today’s electronic music landscape. Each month, we explore key insights on how artists and industry professionals can connect with audiences while examining the trends, technology, and data shaping the future of the industry. You can see the last installment of this series on our website here.

The fifth installment, “Sound Judgement: Musicology in the Modern Music Business” is authored by Sarah Davis (Director, Global Client Services and In-House Forensic Musicologist, Downtown Music Publishing). With a background spanning music performance, education, and industry strategy, Sarah breaks down the fundamentals of forensic musicology, the science behind how experts analyze musical works. She highlights five key insights into how musicology supports today’s industry, from evaluating song similarities and informing legal decisions to promoting fairness, transparency, and respect for creative integrity across the music ecosystem.

Read the full article on Downtown’s website below: