AFEM x Downtown: Platforms & Performance Vol. 2

Matt Whitmire (VP of Business Development, FUGA) writes the second edition of his four-part series for AFEM’s editorial series with  Downtown Music. In it, he explores how artists can build visibility, connect with fans and grow engagement on major user-generated content platforms like YouTube, TikTok and Instagram

Platforms & Performance: Strategic Promotion on YouTube, TikTok and Instagram highlights that consistency and understanding platform strengths matter more than chasing virality. The piece offers practical guidance on how artists can use each platform’s unique features, from long-form storytelling on YouTube to community-driven discovery on short-form platforms — as part of a thoughtful, sustainable promotional strategy.

Read the full article on Downtown Music: