TikTok – NEW AFEM MEMBER

AFEM New Member Update – TikTok

TikTok is the leading destination for short-form mobile video with a mission to inspire creativity and bring joy. Electronic music is one of the most popular genres on TikTok with an incredibly diverse range of established and emerging electronic artists coming to the platform to create and experiment with their own unique beats and sounds.

After launching #ElectronicMusic in 2022, the genre campaign has become a central place for music fans on TikTok to celebrate the content, culture, artists and music across Electronic and Dance, with the hashtag amassing over 5.4 billion views to date. Recently playing host to LIVEs from the legendary Calvin Harris, BICEP and Disclosure, as well as special playlists from Carl Cox and TSHA with Roisin Murphy, Shygirl, Nia Archives and piri & tommy having also fronted the campaign, TikTok has become a go-to place for discovering new electronic sounds.

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