A Toolkit for Long-Form Content in a Post-Social Era

The latest episode of the AFEM Industry Insider podcast is now available to watch and listen to.

As social platforms fragment, algorithmic visibility becomes less predictable and regulatory pressure around young people’s access to social media grows, artists and their teams are reassessing how they reach audiences. Australia, Indonesia and Malaysia are among countries where age-based restrictions are already in force, while further proposals are under consideration internationally.

After the Algorithm: A Toolkit for Long-Form Content in a Post-Social Era explores why long-form and owned media are becoming increasingly important tools for sustainable audience building.

The episode brings together practitioners from artist management, PR, artist-led media and content production to examine how artists can use podcasts, shows, newsletters, Substack, RSS and other formats to build relationships with audiences they can reach directly.

Featuring

• Andi Durrant, This Is Distorted
• Will Clarke, Artist
• Darren Hemmings, Motive Unknown
• Jessica Wilson, Circuit Group & Seven20

In this episode

The panel discusses:

• The changing social-media and regulatory landscape
• The different roles of short-form and long-form content
• Building owned media rather than relying solely on “rented land”
• Creating a regular content pillar that supports wider activity
• How to clarify your audience, purpose and call to action
• Approaches to sponsorship and monetisation

For artists, managers, labels and content teams, the conversation offers a practical starting point for developing a more resilient content strategy: one that does not depend solely on the next platform change.

Listen to the full episode below.