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AFEM x Downtown: Audience Engagement & Fandom Vol. 1

by | Mar 5, 2025 | AFEM x Downtown Editorial Series, Artist News, Featured Member News, Members |

Sam Thomason writes the new AFEM & Downtown editorial series on Audience Engagement and Fandom

AFEM x Downtown: Exploring Audience Engagement & Fandom in Electronic Music

AFEM has partnered with Downtown for a regular editorial series diving into audience engagement and fandom in today’s electronic music landscape. Each month, we’ll explore key insights on how artists and industry professionals can connect with audiences while examining the trends, technology, and data shaping the future of the industry.

The first installment, “Beyond Superfans: Building a Deeper Understanding of Modern Fandom,” is authored by Sam Thomason (Senior Audience Strategy Manager, FUGA). With over a decade of experience across indies, majors, labels, and distribution, Sam offers expert analysis on how the industry’s fixation on superfans could backfire—and what a more sustainable, value-driven approach to audience engagement looks like.

Read the full article on Downtown’s website below:

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