AFEM x Downtown: Platforms & Performance Vol. 1

Matt Whitmire (VP of Business Development, FUGA) writes the second edition of his four-part series for AFEM’s editorial series with  Downtown Music. Here, he examines how rights function within today’s user-generated content (UGC) economy across platforms such as TikTok, YouTube and Instagram.

Platforms & Performance: Understanding Rights in the UGC Economy explores the growing complexity around copyright, licensing and monetisation as music is increasingly used in short-form and creator-led content. The piece highlights why artists, rights-holders and industry professionals need clearer frameworks and better education to ensure fair value exchange in an ecosystem driven by scale, speed and platform rules.

Read the full article on Downtown Music: