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AFEM x Downtown: Audience Engagement & Fandom Vol. 3

by | May 15, 2025 | AFEM x Downtown Editorial Series, Artist News, Featured Member News, Members |

Sam Thomason writes the new AFEM & Downtown editorial series on Audience Engagement and Fandom

AFEM x Downtown: Exploring Audience Engagement & Fandom in Electronic Music

AFEM has partnered with Downtown for a regular editorial series diving into audience engagement and fandom in today’s electronic music landscape. Each month, we’ll explore key insights on how artists and industry professionals can connect with audiences while examining the trends, technology, and data shaping the future of the industry. You can see the last installment of this series on our website here.

The third installment, “Tailoring Engagement: Building Connections that Last” is authored by Sam Thomason (Senior Audience Strategy Manager, FUGA). With over a decade of experience across indies, majors, labels, and distribution, Sam explores how artists and teams can move beyond transactional engagement to build lasting fan relationships rooted in authenticity, shared values, and community.

Read the full article on Downtown’s website below:

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