AFEM x Downtown: Five Takeaways for Artists Navigating the UGC Landscape

Matt Whitmire (VP of Business Development, FUGA) closes out his four-part AFEM editorial series with Downtown Music, with a final wrap-up on navigating user-generated content (UGC) platforms with more clarity and control.

In this last installment, he brings together the series’ core themes, from rights and metadata to promotion and personal branding, distilling them into five practical takeaways for artists, managers, labels, and rightsholders working across YouTube, TikTok, Instagram, and beyond.

The takeaway is simple: get rights in place early, show up consistently, lean into identity, and build the infrastructure that turns momentum into sustainable growth.

Read the full article on Downtown Music: